Product Leadership Reading List

Product development is dangerous. Entire organizations have risen on success and fallen on failure to stay relevant in a rapidly changing world. There are no true “how to” books for product development, though there are many about some of the many, many things you might keep in mind as you do. Below is a list of books I’ve compiled over time. They’re not intended to be the list; simply one of titles I’ve found helpful as I’ve built products and worked with others to build them. – kevin


Cynefin: Weaving Sense-Making Into the Fabric of Our World by Dave Snowden and Friends on amazon

Complexity: A Key Idea for Business and Society by Chris Mowles on amazon

Portfolio and Product Lifestyle

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise by Mehrdad Baghai et al. on amazon

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore on amazon

Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri on amazon

Decision Making

Commitment: A Novel About Managing Project Risk by Maassen, Matts & Gear on amazon

Seeing Money Clearly: Using Throughput Accounting to Understand and Manage Knowledge Work by Dan Doiron on

Thinking Fast and Slow by Daniel Kahneman on amazon

Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke on amazon

The Lean Startup by Eric Ries on amazon


Switch: How to Change When Change is Hard by Chip Heath and Dan Heath on amazon

Start with Why by Simon Sinek on amazon

Planning and Artifacts

User Story Mapping by Jeff Patton on amazon

Impact Mapping by Gojko Adzic on amazon

Specification By Example by Gojko Adzic on amazon

The Cucumber Book by Matt Wynee et al. on amazon

User Stories Applied by Mike Cohn on amazon


Making Work Visible by Dominica DeGrandis on amazon

Actionable Agile Metrics for Predictability by Dan Vacanti on amazonThe Principles of Product Development Flow by Donald Reinertson on amazon